How to Generate Solar Leads

Solar Lead Generation

Many solar equipment manufacturers do not know how to generate solar leads using them. New startups do not even know what is solar leads and how to grab them. Likewise, if you want to know the needed details and tactics for solar lead generation, welcome to this article.

We are covering this because the solar market has thrived in recent years. In the USA, 3.4% of electric energy comes from solar power for the popularity of green energy. That’s why solar companies are trying to get more leads through their campaign for profits. We want your startup company to shine and rule like those in the USA.

Our guide will give you an overall idea of the definition, example, and cost of solar leads. If you have already read the benefits of lead generation tool, let’s head straight to the definition and importance of solar lead generation.

Key Points:

  • Introduction to solar leads and why they are popular for businesses.
  • Explanation of the strategies needed to generate solar leads.
  • Best ways to get solar leads using automated software and APIs.

What are Solar Leads?

Solar leads are the interested customers of solar energy-related products and accessories. Solar leads can come from sources like online inquiries, social media interactions, and referrals. The sales team generates leads to collect data and store it for their inbound and outbound lead generation tactics.

In 2023, Invention Solar’s report on sales claimed that the conversion rate of solar leads is up to 30%, where the average conversion rate for lead generation is only 7%. This is so surprising! You can guess how the solar industry is getting its fortune from lead generation. 

Who Needs Solar Leads?

Mostly, solar leads fall in the B2B lead generation process. Three types of people or entities are involved in the solar industry who follow the process. They are companies for installation, finance, and consultancy.

  1. Solar Installation Companies: Solar installation companies directly install solar panels and systems for homeowners and businesses. They can list the potential customers interested in adopting solar energy devices.
  2. Solar Financing Companies: Solar financial companies offer financing options to help customers purchase solar systems. Solar leads give them a pool of potential clients who may need financial assistance to invest in solar energy.
  3. Solar Energy Consultants: These professionals provide expert advice to customers willing to buy solar energy. They consider leads as opportunities to educate potential clients about the benefits of solar power and redirect them to installation companies.

How Do You Generate Solar Leads?

Solar lead generation is probably the easiest of all kinds of lead generation strategies. For now, we will show you the best ten commonly used solar lead generation strategies. 

Strategy 1: Optimize Your Profile for Local SEO

Create a Google business profile and insert all your information there. For example, phone numbers, opening hours, website links, and business attributes. Try to include service keywords so that customers can find you and know you as the provider. Solar companies like Aurora Solar’s SEO guide says 46% of searches are for local businesses. This process falls under the inbound lead generation, where customers find you. 

Strategy 2: Run an Ads Campaign on Facebook

You can show your ads to a targeted audience. Across all industries, the Facebook ads conversion rate is 9.21% in 2024. The latest Meta algorithm can understand customer behavior so well that the conversion rate is increasing faster. So, place ads and show your solar products to potential clients as an outbound marketing tactic.

Strategy 3: Post Ads on Your Vehicles

A little old-school effort is not bad! You can put stickers or posters on your car. When business agencies or consumers see the contact numbers, they are more likely to give a ring. You can even paint ads to promote solar appliances. Microbuses are the best for this. This type of card portrays a professional workforce. The best thing is that advertising using your own car is completely cost-free!

Strategy 4: Make Seminars and Webinars

In Bangladesh, the Beximco group conducted multiple seminars to discuss plant-based solar power supply, and they successfully gathered Chinese partners to establish a 30 MW solar power plant. If you are looking for partners or customers to sell your plans, call for seminars, press conferences, and referral programs. 

Strategy 5: Use Lead Generation Software

Software is one of the effective lead generation solutions for multiple marketing approaches. You can search and get data on your competitors and consumers from the software system. From this, you can learn how frequently solar shops are located, how the buyers give reviews, how the demand for the products in a particular area, and so on. Then, you can get benefits from email, social, content, PPC, and other kinds of marketing.

Strategy 6: Begin with SMS Marketing

According to CM’s report, people open 98% of the SMS for reading them. Although some people say marketing SMS is kind of snap and annoying to customers, if you send an engaging and creative message, it can be your source of leads. 

Strategy 7: Buying Solar Leads from Others

Solar professionals have been buying lists as a traditional lead generation method. You can also purchase lists from three sources— BPO service agencies, data survey agencies, and other solar accessories manufacturers. Although there is debate on purchasing leads. Many people claim that buyable leads do not feature fresh and effective leads. Plus, your competitors can access it and contact the leads first.

Strategy 8: Content Marketing on Web

Publish content for the internet audience. After reading your article or news, readers will think of you as the expert. Guess what? This is your chance to get customers! Optimize the landing pages or service pages with informative content if you have a website. Add a blog section and optimize with SEO so that people can find it from search engines. Lastly, create video content for social media.

Strategy 9: Door-to-Door Knock

We understand that door-to-door knocking is no longer a preferred method in this digital era. However, the manufacturing industry is still fond of this technique for their first product release. How to do it? Just send your sales team and let them know people the solar products you sell. You must keep professionalism in this process, otherwise residential people will be really annoyed.

Strategy 10: List Yourself on Directories

Get yourself on the list of business directories. There are many popular web directories, such as Yellow Page and HotFrog. When anyone looks for the services of solar accessories, they will get your name and contact details. You can even pay the directory sites for top ranking on the search results.

Is it Worth Buying Solar Leads?

We have mentioned that buying leads is not the best option for solar leads, but it’s an option! If your company hasn’t found the lead generation challenges and solutions yet, you can buy solar leads as a shortcut. 

The question is, is buying a lead worth your expenses? And hows does it work? 

  • Often, multiple installers compete for the same lead. Then, it becomes a race against time to contact the potential customer.  
  • Purchased leads may not always be high-quality, with some customers having unsuitable roofs or being unable to commit to a solar installation. 
  • For instance, more than 50% of Bangladeshi households cannot install solar panels due to having non-brick homes, according to a survey in 2024.

So, look for alternative arrangements with solar lead generation services to mitigate these risks in a situation like this. But, we have seen that some may be willing to offer performance-based payments, where you only pay if you close the sale. Alternatively, you could negotiate for exclusive leads at a higher cost. So think wisely about what to do.

How Much Do Solar Leads Cost?

The cost is uncertain. When you get solar leads from lead generation companies, it could range from $25 to $150 per lead. And they will cut more from exclusive leads! The optimal lead generation strategy depends on factors like exclusivity, lead quality, and the source. 

Instead, you should generate leads from Google API based tools. Almost all types of businesses are listed on Google these days. So, there are opportunities to get all the information and behavior data from such tools.

Get More Qualified Solar Leads Online Today with LeadSpider

To get your targeted leads, LeadSpider is the right companion. It is possible to look up their engaging and follow-up leads using this advanced lead generation software. There are seven steps behind successful lead generation.

  1. Creating customer profile
  2. Deciding scoring criteria
  3. Collecting leads
  4. Research and verify
  5. Contacting and questioning
  6. Scoring the leads
  7. Reviewing final data

If you want to know how to qualify leads, you have to navigate the options in LeadSpider. Although you need 7 criteria, in LeadSpider, over 15 filtering systems will help you sort out the most specific leads so that they can be qualified easily. So, you can pinpoint the solar leads, whether your local industry is small or large.

Conclusion

In short summary, you have to go through some steps such as optimizing profiles, running campaigns, or even buying leads for the best solar lead generation. But buying is not always the best option for the possibility of repeat selling. 

Instead, you could have thought of purchasing LeadSpider and making the process free and smooth. Have you wondered how lead seller companies collect leads? Their secret also lies in the lead generation tools! So you can stay one step ahead by having the software yourself.

FAQs

Why are solar leads becoming so popular?

The world is changing, and people are installing solar power systems for green energy. That’s why solar manufacturer companies are searching for leads to stay on top of the game. Plus, solar lead generation has been popular for lead generation companies and software as it has an increasing demand.

What are the overall benefits of solar lead generation?

Solar leads are the source of information alongside the business. Foremostoly, manufacturers or vendors can find potential customers from lead generation. Besides, the BPO agencies can grab data on the solar industry, including the number of buyers, sellers, and brokers. Lastly, it eliminates the cost of the sales team because of the free results from the tools.

How to get organic solar leads?

Use the best lead generation software and collect your leads. Then, start to make educational content, publish SEO blogs, join referral programs, and increase engagement so that only the demanding people get in touch with your company. By doing so, we guess you will receive organic leads from genuine customers in need of solar accessories.