Generating leads includes locating, segmenting, contacting, nurturing, converting, and managing your valuable future clients. That’s why 50 percent of marketers rely on blood-sweat efforts to get leads. But, you can simply do everything using the best lead generation tools from our list so far.
Initially, using lead generator tools like HubSpot or Salesforce will be the right decision. But, to cover all the aspects mentioned above, you need a set of tools and systems to maintain your lead generation funnel. So, let’s find out the best lead generation tools and dive deep into this topic.
What is a Lead Generation Tool?
As the name suggests, a lead-generation tool is software that helps you generate leads in different types of industries. The leads can come from Google business profiles, maps, ads, landing pages, chatbots, webinars, and various other mediums.
There are platforms that offer some of these features together to make the process easier to execute. But at the same time, it may make some of the other aspects complicated. So it may improve one side but other sides may suffer a bad impact from it.
In the following table, there is a list of tools that you can use to build the perfect lead-generation software that is unique to your business model.
Why is Lead Generation Tool Important?
You know that lead generation drives your business forward and brings your revenue and profit. But without a proper lead generation tool, your work process will take longer time than anticipation. As a result, you could be at the risk of running out of clients and losing potential clients to competitors due to missing out on some important features.
Features of Lead Generation Tools
- Efficient prospecting
- Improved lead quality
- Automation efficiency
- Cost-effectiveness
- Bringing scalability
Impact of Lead Generation Tool
If you do not acquire new customers via quick lead generation and conversion with tools, you will not be able to adapt to the new trends and customer requirements, resulting in the downfall of your business. Therefore, you must engage in continuous lead generation to overcome the lead generation challenges further and keep your company relevant in the market.
Do not forget that your competitors in the market are constantly chasing after potential clients and turning them into actual consumers of their service. Without a lead generation tool, this loss of your new clients creates a ripple effect that reduces sales and business growth and affects your standing in the market.
25 Best Lead Generation Software and Tools in 2024
There are tons of tools that will help you and make the work a lot faster. As all businesses are not the same, similarly, the set of tools may change depending on your business type and strategy. In this list, we have featured the top 15 systems and tools for lead generation in order to generate leads for working best for B2B business.
Name | Owner | Main Purpose |
LeadSpider | VISER X Ltd. | Discover leads, filter the results, and export them into the system. |
HubSpot | HubSpot Inc. | Organize marketing and lead generation processes in one place for easy navigation. |
Google Ads | Google, Alphabet Inc. | Show niche-based ads to the target audience and get qualified leads from them. |
Facebook Ads | Meta Business | Show niche-based ads to target audiences for affordable prices and get a quick business boost. |
LinkedIn Sales Navigator | Microsoft | Encourage sales professionals to build and maintain relationships with their buyers in the easiest way. |
Hootsuite | Hootsuite Inc. | Grow the business by connecting with leads to satisfy them and converting them into customers. |
Quora | Quora Inc. | Discover a variety of topics and get to know the potential customers from the discussion or forms. |
Mailchimp | Intuit Inc. | Create and send personalized email campaigns so that you can connect with your potential customers. |
Intercom | Intercom Inc. | Get proactive customer solutions and build an auto-bot chatting system to engage with leads instantly. |
OptinMonster | Retyp Inc. | Capture the qualified email subscribers and turn the leads into customers in a short time. |
SlideShare | Scribd | Leverage SlideShare tools and provide forms to customers for convenient lead generation. |
MobileMonkey | MobileMonkey Inc. | Create an automation system for Facebook, Instagram, SMS, and websites with MobileMonkey. |
Outreach.io | Outreach Reachout Ltd. | Tell your community members or interested buyers about any promotion, issue, opportunity, or decision. |
HotJar | Contentsquare | Get insights about product experience and customers who are interested in your products. |
SEMRush | SEMRush Holdings Inc. | Use survey forms, keyword analysis, content editing, and audience analytics tools for lead generation. |
DriftLead | DrfitLead | Boost your brand performance via paid media, social media, SEo, web development, etc. |
Qualaroo | ProProfs | Use the software for customer feedback and survey collection to get 10x more leads than usual. |
Snov.io | Snovio Inc. | Get an outreach tool for lead collection and store the leads in a CRM platform without any spam. |
Calendly | Tope Awotona | Generate automatic video conferencing and meetings in order to engage with your audience. |
Zoho CRM | Zoho Corporation | Bring the marketing, sales, and customer support tasks to one place by maintaining everything in a platform. |
Pipedrive | Vista Equity Partners | Track sales pipelines and optimize the targeted leads with strong and faster AI features. |
AeroLeads | AeroLeads | Ensure your business has continuous growth by reaching more people interested in your business. |
Sumo | Sumo Logic Inc. | Capture and convert leads easily by the utilization and integration features needed for business progress. |
Extole | Matt Roche | Build a lead-generation referral program and turn customers into loyal partners within a short time. |
Unbounce | Unbounce Marketing Solutions Inc. | Get more leads by optimizing the landing pages and leading a successful campaign. |
LeadSpider
LeadSpider is a user-friendly platform that allows businesses to search for potential clients. The software allows users to search for businesses by location, industry, and other criteria. It provides users with up-to-date information on businesses, including phone numbers, emails, addresses, and reviews.
After the launch, LeadSpider gained more than a thousand users within 3 months. Now, it is spreading rapidly in the B2B market. If you want to collect any information about any business from a geographic location, your go-to tool should be LeadSpider.
LeadSpider Features | LeadSpider Price |
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LeadSpider will be best if you use it on a daily basis. Almost all industries can use LeadSpider in their lead generation.
HubSpot Lead Generation Tool
According to the publisher, the HubSpot lead generation tool is a marketing automation software that helps businesses generate and nurture leads. It includes various features, such as landing pages, forms, ads, and email marketing tools.
HubSpot Lead Generation Tool is free to use, and it is easy to set up and use. Currently, HubSpot has over 2,16,000 users who use all their tools, including the lead generation system.
HubSpot Features | HubSpot Price |
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Overall, HubSpot became a place of trust for users for an extensive period. They also provide expert guidance on multiple things in their blogs. If you are new to HubSpot, you can take a personal plan and try it out!
Google Ads Tool
Google Ads is a powerful online advertising platform that allows businesses to reach potential customers through search, display, and video ads. For lead generation, Google Ads is particularly effective because it allows you to target your ads to specific audiences based on their interests, demographics, and behaviors.
Google ads can reach up to 90% of people across the world. So, it became a powerful inbound lead-generation tactic in digital marketing. Almost any business can set ads according to their search intent on Google. Plus, the price is not set. You can spend as much as you need, depending on your expectations.
Google Ads Features | Google Ads Price |
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Facebook Ads Management
Meta or Facebook Ads is a popular platform for businesses to reach and engage potential customers. Its incredible targeting options allow for highly personalized ad campaigns. 56.76% of active internet users across the world use Facebook. So, it became the most effective tool for lead generation.
Facebook ads work by using a complex algorithm to determine which ads to show to each individual user. This algorithm takes into account factors such as the user’s interests, demographics, and past behavior. When a user is browsing Facebook, the algorithm selects ads that are most likely to be relevant and engaging to that user.
Facebook Ads Features | Facebook Ads Price |
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If you own a business, it will be easy to get in touch with an expert Facebook ad management service and post for quick promotion. They will know how your ads will work perfectly to generate demand for your business.
LinkedIn Sales Navigator
LinkedIn Sales Navigator is a premium platform designed specifically for sales professionals. It offers advanced features that help users identify, research, and engage with potential leads on LinkedIn. LinkedIn Sales Navigator is gaining popularity because it offers a number of benefits for sales professionals.
First, it provides a more targeted way to find potential leads. Second, it helps users build relationships with those leads. Third, it offers insights into the accounts of potential leads. Fourth, it integrates with other sales tools.
All of these benefits make LinkedIn Sales Navigator a valuable tool for sales professionals who want to increase their sales pipeline.
LinkedIn Sales Navigator Features | LinkedIn Sales Navigator Price |
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Hootsuite Lead Generation
Hootsuite is a popular social media management platform that offers a suite of tools to help businesses manage their social media presence. It might be primarily known for its social media scheduling and monitoring capabilities, but Hootsuite also includes features that can be beneficial for lead generation.
Over 21 million users are using Hootsuite for its advantages. It actually increases social growth and works on collecting more leads. The integration system made Hootsuite a popular choice for different types of marketers and business promoters.
Hootsuite Features | Hootsuite Price |
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Hootsuite is ideal for businesses and individuals who want to manage multiple social media accounts efficiently. It’s particularly useful for those who need to schedule posts, track analytics, or collaborate with team members on social media campaigns.
Quora Lead Generation Form
Quora Lead Generation Forms are a powerful tool for businesses to capture leads directly on the Quora platform. These forms are a great way you to collect valuable information from interested users, such as their name, email address, and other relevant details.
Business owners use this technique to know the customer’s intent. As 74% of companies use forms in the lead generation process, Quora’s form helps them use it in a familiar way.
Quora Lead Gen Features | Quora Lead Gen Price |
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You already saw that Quora has been a top spot for forum-based discussion. People check Quora’s comments to know others’ opinions. So, the Quora lead generation form can get authentic user demands so that you can generate qualified leads for small businesses and shine quickly.
Mailchimp
Mailchimp is a popular email marketing platform that also offers robust lead-generation tools. These tools help businesses capture and nurture leads, ultimately driving conversions.
Marketing automation, email creation, and reporting made it an ultimate tool for lead generation through outbound techniques. At present, 13 million users are using MailChimp. It is a one-in-a-hundred tool, and that’s why it will have 40.47% of the market share in 2024.
Mailchimp Features | Mailchimp Price |
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Most startup companies use Mailchimp to send mass mail to audiences. So, you can try it as the price is also in favor.
Intercom
Intercom is a customer communication platform that offers a suite of tools to help businesses acquire, engage, and retain customers. Its lead-generation features are designed to help businesses convert website visitors into leads and customers.
Intercom works for lead generation by providing a suite of tools to engage with website visitors and convert them into leads. You will get live chat options to provide real-time support, and chatbots can automate initial interactions and qualify leads.
Intercom Features | Intercom Price |
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Additionally, Intercom integrates with other tools like CRM systems for seamless lead management. So, you can test this tool and learn whether it fits your goals.
OptinMonster
OptinMonster is a powerful lead-generation platform that helps businesses capture email subscribers and grow their mailing lists. It offers a variety of tools and features to help you create effective opt-in forms and popups.
You must have OptinMonster if you want a reliable solution. The popularity is more than you can imagine. Over a billion users use it once a month to check any website. It has the best conversation toolkit to satisfy your leads and convert them into customers.
OptinMonster Features | OptinMonster Price |
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If you want to grow your email lists alongside getting leads and increasing sales, your first choice will be OptinMonster.
SlideShare
SlideShare is a popular platform for sharing presentations and infographics. You may find its primary function is content sharing, but it also offers opportunities for lead generation.
SlideShare has options that businesses can embed lead capture forms within their presentations. When viewers click on these forms, they are prompted to provide their contact information in exchange for additional content or resources.
SlideShare Features | SlideShare Price |
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According to HubSpot’s lead generation article, SlideShare users share 400,000 new presentations per month. So, there is an opportunity to hunt the latest leads using it.
MobileMonkey
MobileMonkey is a messaging platform designed to help businesses acquire, engage, and retain customers through conversational marketing. Its lead generation features are focused on capturing and nurturing leads through various messaging channels.
At present, almost 3700 companies use Mobile Monkey as their prominent lead generation software. Anyone can use MobileMonkey for the user-friendly interface. If you use it, you can set up chatbots on any social media for quick conversation and lead generation.
MobileMonkey Features | MobileMonkey Price |
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MobileMonkey is available for iOS, so your daily operation will be more efficient and faster with it!
Outreach.io
Outreach.io isn’t designed specifically for lead generation, but it can be a powerful tool to improve the efficiency and effectiveness of your sales outreach, which ultimately leads to more qualified leads. If you have an enterprise, this tool will increase your productivity so that you can close more deals from the leads.
As a sales execution platform, Outreach.io also creates engagement with customers and create loyalty. That’s how you will get regular sales using the system.
Outreach.io Features | Outreach.io Price |
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Although, the price seems a little high. So, many users find alternatives to Outreach.io. But it will be a unique creation for an e-commerce organization.
HotJar
Hotjar is a popular website behavior analysis tool that also offers features to help businesses capture leads and improve conversions. Honestly, the tool is not for direct lead generation, but its insights can be invaluable for optimizing your website and increasing conversions.
Hotjar provides you with information about what users do and for which reasons. As a result, you can optimize strategies that will enhance the conversion.
HotJar Features | HotJar Price |
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When you use HotJar, you will more likely get high-quality participants who match your search criteria.
SEMRush
SEMRush Lead Finder is a popular digital marketing toolset that offers a variety of features to help businesses improve their online visibility and generate leads. SEMRush is not a dedicated lead generation platform, yet it provides valuable insights and tools that can significantly enhance your lead generation efforts.
SEMRush Features | SEMRush Price |
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Using SEMRush lead finder, you can identify and analyze the hot prospects and convert them into customers.
DriftLead
DriftLead is a specialized tool within the Drift platform designed specifically for lead generation. It offers a streamlined and efficient way to capture and nurture leads through various channels. The software system is designed for full-funnel lead generation with all the features needed.
DriftLead Features | DriftLead Price |
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If any digital agency needs a performance-based full-funnel lead generation solution, DriftLead can help them.
Qualaroo
Qualaroo is a customer feedback platform that offers a variety of tools to help businesses gather insights from their website visitors and customers. Though, it is not a dedicated lead generation tool, you can use this to capture leads and improve conversions.
Further, Qualaroo is free for basic and small businesses. So, startups can make use of this tool before shifting to large software systems like LeadSpider and HubSpot.
Qualaroo Features | Qualaroo Price |
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If you want to ask the right question to the right person, use Qualaroo and make a more successful engagement. It can help you know the probable success of the sales even before the manufacturing starts.
Snovio
Snovio is a sales engagement platform that offers a suite of tools to help businesses generate, nurture, and convert leads. Businesses can use it to streamline the sales process and improve efficiency.
Snovio Features | Snovio Price |
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Especially, Snovio is highly useful for business agencies who want to maintain email lists accurately.
Calendly
Calendly is a scheduling platform primarily designed for booking meetings and appointments. However, it can also be used indirectly to generate leads. Calendly is the perfect tool for small and medium-sized offices that need to organize a flow of service calls.
Calendly Features | Calendly Price |
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Calendly users can understand what is more important than others, and this becomes the key feature for the success of the lead generation tool.
Zoho CRM
Zoho CRM is a well-known customer relationship management (CRM) platform that offers a suite of tools to help businesses manage their sales pipeline, from lead generation to customer retention. Its lead generation features are designed to help businesses identify, attract, and nurture potential customers.
Zoho CRM Features | Zoho CRM Price |
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If you use Zoho, you will be shortly connected to different applications and enhance your email and marketing support for better lead generation.
Pipedrive
Pipedrive is a sales CRM platform designed to help businesses visualize and manage their sales pipeline. Pipedrive offers several features that can contribute to effective lead generation. Its primary focus is on sales management.
Pipedrive Features | Pipedrive Price |
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You can easily customize the filters and search criteria regarding the important metrics and information about your total sales. The platform has 2.42 percent market share of global market right now.
AeroLeads
AeroLeads is a sales intelligence platform that offers a suite of tools to help businesses generate, nurture, and convert leads. It’s designed to streamline the sales process and improve efficiency. It does not only get prospects but also collects the detailed contact details of any business organization.
AeroLeads Features | AeroLeads Price |
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AeroLeads provides A/B testing features that are significant to marketers who have not decided on the approaches yet. So, if you are someone who is new to lead generation and testing, you can subscribe to AeroLeads.
Sumo
Sumo is a popular email marketing platform that also offers a suite of lead-generation tools. These tools help businesses capture and nurture leads, ultimately driving conversions.
Sumo Features | Sumo Price |
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Extole
Extole is a referral marketing platform designed to help businesses acquire new customers through word-of-mouth referrals. When you incentivize existing customers to refer their friends and family, Extole can significantly boost lead generation and customer acquisition.
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Unbounce
Unbounce is an amazing platform with so many tools that can build landing pages easily. If you have no idea how to build high-converting landing pages, you will love the Unbounce platform! Yes, it is not a dedicated lead generation tool, but it offers everything that influences the leads in a better way. If you want to create optimized landing pages directly, it is your go-to software.
Unbounce Features | Unbounce Price |
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Benefits of the Lead Generation Tools
There are around 15 major benefits of the lead generation tool. Foremostly, it will save your time for the use of API and accessing real-time databases. Besides, it is a cost-saving effort that is available from a one-time purchase. If your concern is only about marketing, you will get some extra advantages.
Here is an overview of the benefits you will get from a lead generation tool like LeadSpider—
- Targeting personalized leads
- Improving Return on Investment (ROI)
- Reducing marketing costs
- Integration with offline tools
- Accessibility from anywhere
- Controlling data management
- Smart use of resources
- Building relationships
How to Choose the Best Lead Generation Tools
The first rule of choosing the right lead generation tools depends on your specific business needs, budget, and goals. You must consider three factors— 1) Target audience, 2) Industry, and 3) Desired outcomes.
Moreover, evaluate tools based on features like lead capture, nurturing, scoring, and analytics. Look for integrations with your existing CRM and marketing tools. In addition, test different tools to find the best fit for your business.
If you have no time to research all this, simply purchase LeadSpider as the modern-day lead generation solution. The price is exceptional compared to all the counterparts we mentioned. Even you will have the lifetime version from a one time purchase!
FAQs
What features should I look for in lead generation tools?
The first thing you have to look for is the searching ability. The best software will allow you to search for leads from an extensive database like LeadSpider. You can find business and services from this process. In LeadSpider, we also have filters to see the reviews of any product and services.
Do free lead generation tools offer any good?
Honesty, free tools can give you an overview of the software. But, it will not provide you with all the functionality for lead collection. You can use the free version to test whether the software is good for you. But always try to look for the best paid lead generation tool that have premium features.
Should I use multiple lead generation tools?
You do not have to us multiple lead generation tools if one tool has all the features needed for quality lead generation. Also, using multiple tools will be costly and time-consuming. Instead, use LeadSPider or similar software that offers rich features for lead collection and integration during the campaigns.